Category: Written Articles


How To Increase Profits by Cutting Prices

Business, Written Articles. Comments Off on How To Increase Profits by Cutting Prices

28th December

Although lowering your prices usually means that you’ll sacrifice profits, selective price cuts can attract business you might not get at your regular prices. That business is incremental and can mean increased profits.

The key to profitable price cutting is to offer lower prices only to those customers who won’t buy at regular prices or to those customers whose volume makes them major contributors to your profits. Selective price cutting for these two kinds of customers requires some thought and planning, but the payoff can be big.

Strategy #1: Identify price-sensitive customers and reduce prices for them

Cutting prices for first-time buyers often creates enough new sales to justify the lower prices. For example, many concert promoters realize that young people can’t afford to pay the regular ticket price. Instead of lowering ticket prices to everyone, they offer discount prices to students.

While it’s easy to selectively identify students because …


From HD to iPhone, ShapeShifter Rocks!

Written Articles. Comments Off on From HD to iPhone, ShapeShifter Rocks!

11th October

Yeah! This is a caption!

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Bringing Traditional Typography Standards to the Web

Written Articles. Comments Off on Bringing Traditional Typography Standards to the Web

10th October

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.

Ready for Mobile Phones, Tablets, and More

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A Fully Featured Framework, Ready for Action

4th October

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.

Ready for Mobile Phones, Tablets, and More

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut …



Simplicity & Function: A Marriage Made in Heaven

Written Articles. Comments Off on Simplicity & Function: A Marriage Made in Heaven

4th October

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